CLEO+WOLF

As a designer, my job is to transform concepts into visual stories that resonate with the client’s brand. For Cleo + Wolf's Summer '23 collection, I focus on creating unique graphics and repeat pattern prints that capture the seasonal themes of prairie life, lakeside retreats, and desert adventures. I start by researching themes, colors, and trends, building mood boards to guide the collection’s look and feel. From there, I design original prints and graphics, ensuring each pattern complements the brand's vision and aligns with the collection’s theme. My goal is to create a cohesive lineup where each piece tells part of a larger story, balancing creativity with market appeal.